“Now, several aspects that we’ve discussed before: The image of him which is the strongest image is the “Treasure Of Sierra Madre” outfit, which is the khaki pants, he’s got the leather jacket, that sort of felt hat, and the pistol and holster with a World War One sort of flap over it. He’s going into the jungle carrying his gun. The other thing we’ve added to him, which may be fun, is a bull whip.”