If you give artists a lot of creative freedom and a little money upfront but a big stake in the movie’s or TV show’s commercial success, more often than not the result will be both commercial (the filmmakers are incentivized to make films that will resonate with audiences) and artistically interesting (creative freedom!).

… As someone who has made both hits and flops, I’ve always thought it fundamentally unsustainable for a company to treat all participants as if they had made a hit before the project is even produced. – Jason Blum